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CHANGING THE NARRATIVE
Founder & Creator - Saehwan Park
Today ABF caught up with Saehwan Park founder & creator of Terranamdo . If you haven’t heard of Terranamdo please go and check them out. They sell the most delicious Yuzu based drinks and jellies it is actually ridiculous. Since we got hold of Saehwan’s products we have been hooked ever since.
Saehwan tell us about life before Terranamdo and your journey creating it?
I used to work in banking, getting up before sunset everyday. It was exciting and intense but time just flew by. My dad’s side of the family come from a Yuzu growing village in Korea. Yuzu was always in the back of my mind as something I wanted to develop and commercialise in an accessible away. Beyond the 5-star hotel cocktail bar, so to speak.
We think Yuzu is the best thing since sliced bread. It is so delicious and can be used on and in anything.
It just works so well with all kinds of food + beverages – really elevates everything it touches. It also has a load of health benefits ; high in antioxidants, can protect the brain, can help with blood flow, anti ageing properties and general overall health.
Tell us more about the Yuzu fruit?
Yuzu is a small, yellow citrus that carries hints of grapefruit, lemon and lime with floral undertones. It’s grown in small batches off the coasts of Korea and Japan.
What have you found most challenging on your journey as a founder and business boss?
Because yuzu is a difficult fruit to source, most ‘yuzu’ labelled drinks in the UK are in fact made with lemon juice and yuzu flavouring. It’s a bit underwhelming to see brands trick consumers, knowingly selling them ‘yuzu’ when it’s clearly not. Read the ingredients list!
What are your hopes and dreams for Terranamdo?
My plan is to stay independent and use our profits to support cultural activities in our local East London community.
You live in London now but what do you miss most about South Korea?
Efficient customer service (lol) and of course, family.
What are your favourite South Korean items you miss the most?
Food – Soondae: vermicelli stuffed blood sausage. It sounds disgusting but it’s street crack.
Drink – Freshly brewed, unpasteurised makgeoli which is a type of fermented, unfiltered rice wine.
Beauty – There’s a face sheet mask for every possible social event, every possible mood, every possible emotional need.
For you personally, what has been one narrative that you feel has held you back and one that has propelled you forward?
One that has held me back would definitely be – living in the shadows of others’ expectations.
One that has propelling me forward is “embrace my weaknesses”. I know it sounds cheesy but if I don’t, who else will?
Choose one inspiring narrative you like to live your life by.
Everyone is on their own journey.
This blog is all about building a community of people who want to Change The Narrative for the better. If you want to share your story on our blog please email us at firstname.lastname@example.org.
We celebrate stories because stories and the narratives we tell ourselves dictate our lives.
Love Amy + The ABF Team